Fans are redefining the value of a movie ticket
[NA] Over the course of 2016, Hollywood has broken box office record after box office record, with movies that have ignored critical reviews and given cinema the rebound it desperately needed. The point Hollywood studios need to concede notice of is what movies are actually doing well and what ones are lacking.
This year, the top 10 movies (to date) include 5 comic book movies and 5 animated family films.
“Finding Dory” (1st) opened in June and has already made $474.6M. “The Jungle Book” (4th) opened in April and has made $362.7M in that time, with “Zootopia” (5th) opening a month before and making $341M. “The Secret Life of Pets” (7th) has been out a month and has already set a course for jumping into the top 5 with an impressive $323.5M. Rounding out the top 10 was Kung Fu Panda, which grossed $143.5M.
Comic Book Movies:
“Captain America: Civil War” (2nd) opened in May and stands at $407M, followed by the impressive small budget, Rated R action-comedy “Deadpool” at $363M. “Batman v Superman: Dawn of Justice” (6th) came out in March to horrible reviews and made $330M. Ignoring ALL reviews, “Suicide Squad” (8th) launched this month and is set to beat all expectations, having already earned an impressive $161M. “X-Men: Apocalypse” (9th) proved the need for more X-Men films by drawing $155.4M.
What does that tell us?
Not a single traditional comedy, horror movie, action, drama, or romantic film broke the top 10. And the difference between the 10th and 11th place movies alone is $13M.
What does this tell movie studios?
In this case, people are telling movie companies that the actuality of dropping nearly $50 for a couple to go to the theaters to see a movie and buy a drink and snack warrants justification. It’s not that these other movies shouldn’t be made, or aren’t worth seeing. It’s that there are certain films that we presuppose are worthy of hours of our pay.
What does this tell reviewers?
The other information that can be drawn from this data is that outlets hiring critics to review films should do so with a different type of judgment. It’s apparent, from the reviews of “X-Men: Apocalypse,” “Batman v Superman: Dawn of Justice” and “Suicide Squad” that the critics in question had little-to-no knowledge of the origins, causation, or relevance on the film’s characters or the fans desire to see the story as told.
Who were they writing their reviews to? The audience who will see the film expect an honest analysis from their standpoint, not from the misconception or delusion of a predetermined detractor to the entire genre of film. How can the same person who loves a film like “My Big Fat Greek Wedding 2,” or “Sing Street,” give a conscientious and fair review to “Suicide Squad?”
Much the same as I don’t bother telling people that “Sing Street” has no super humans or mutants, not a single explosive fight scene, no impressive CGI and a story that doesn’t compare to a comic book that I grew up reading, a separation is needed in reviews when it comes to reputable outlets in their reviews.
Are the opinions of critics still relevant?